ERIN'SÂ STORY
MEET THE FOUNDER
Business Consultant + Small Business AdvocateÂ
I bring almost two decades of experience, and unique perspective. (I’m an actual entrepreneur - I don’t just play one on the internet).
A graduate of the University of Maryland, I began my career as an Engineer in the structural steel industry.  Life and the pull of my Entrepreneurial spirit began the pivot into the launch of my brand Erin Pelicano Fine Jewelry in 2011. Building a successful brand led me to meet other exceptional small business owners across many industries where I developed my passion for making a difference in the small business community.  Â
I combine the strategy of an engineer, experience of keeping agile and becoming resilient in business, with effective systems.
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Why I Do This Work
When the world shut down in 2020, I was leading a successful fine jewelry brand while raising three kids and navigating the chaos of a pandemic. Then came something even more life-altering—a stage 3 cancer diagnosis that would eventually progress to stage 4. Overnight, I went from business owner and mom to full-time patient, forced to put everything on pause and fight for survival.
As I fought for my health, I also faced the harsh reality so many entrepreneurs discover too late: We plan for growth, not for disruption. We hustle to build—but we don’t build for resilience.
Coming through two years of treatment and recovery gave me a new mission.
I now help entrepreneurs create resilient businesses that can adapt, rebound, and thrive through uncertainty. Whether it’s a market shift, personal crisis, or anything in between—your business can be ready.
And I’ll show you how.
FEATURED IN
A LIFE OF RESILIENCE
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If I'm honest, my life has felt like a continuous exercise in resilience. Â But I think that's true for everyone, part of our human experience. Â
It's the building resilience and moving forward that matters.
In my career and personal life, learning to adapt has been crucial.  I'm a Mom of 3 (that alone teaches resilience), I lost my only sibling, I pivoted from an engineering career into entrepreneurship and small business consulting. I've taken my brand through covid and cancer. I've had surprising people try to derail me. I've taken small business concerns to the committee rooms of the US Congress.
Mostly I've met amazing business owners  with a constant positive influence. I'm here to share my expertise and experience with you.
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Stories of Resilience and Success
