ERIN'S STORY
MEET THE FOUNDER
Brand Consultant + Small Business Advocate
I bring almost two decades of experience, and unique perspective. (I’m an actual entrepreneur - I don’t just play one on the internet).
A graduate of the University of Maryland, I began my career as an Engineer in the structural steel industry. Life and the pull of my Entrepreneurial spirit began the pivot into the launch of my brand Erin Pelicano Fine Jewelry in 2011. Building a successful brand led me to meet other exceptional small business owners across many industries where I developed my passion for making a difference in the small business community.
I combine the strategy of an engineer, experience of keeping agile and becoming resilient in business, with proven profitable brand systems.
Also, I love Lists.
A LIFE OF RESILIENCE
If I'm honest, my life has felt like a continuous exercise in resilience. But I think that's true for everyone, part of our human experience.
It's the building resilience and moving forward that matters.
In my career and personal life, learning to adapt has been crucial. I'm a Mom of 3 (that alone teaches resilience), I lost my only sibling, I pivoted from an engineering career into entrepreneurship and small business consulting. I've taken my brand through covid and cancer. I've had surprising people try to derail me. I've taken small business concerns to the committee rooms of the US Congress.
Mostly I've met amazing business owners with a constant positive influence. I'm here to share my expertise and experience with you.
