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ERIN'S STORY

Business Consultant + Small Business Advocate 

22,000+ Etsy Shop Sales • National Jewelry Brand Founder

I bring almost two decades of experience, and unique perspective. (I’m an actual entrepreneur - I don’t just play one on the internet).

A graduate of the University of Maryland, I began my career as an Engineer in the structural steel industry.  Life and the pull of my Entrepreneurial spirit began the pivot into the launch of my brand Erin Pelicano Fine Jewelry in 2011. Building a successful brand led me to meet and work with other small business owners across many industries. I developed a passion for small business advocacy taking me to Capitol Hill several times to meet with Congress, and speak for the small business community.   

I combine the strategy of an engineer, & experience of adapting in business (and life).  

When the world shut down in 2020, I was leading a successful fine jewelry brand while raising three kids and navigating the chaos of a pandemic. Then something truly life-altering—a stage 3 cancer diagnosis that would progress to stage 4. Overnight, I went from business owner and mom to full-time patient, forced to put everything on pause and fight for survival.

As I fought for my health, I also faced the harsh reality so many entrepreneurs discover too late: We plan for growth, not for disruption. We hustle to build—but we don’t build for resilience.

Coming through years of treatment and recovery gave me a new mission.

Why I Do This Work

I help founders create resilient businesses that can adapt, rebound, and thrive through uncertainty. Your business can be ready. And I’ll show you how.

RESILIENCE

Engineer turned Brand Owner + Small Business Consultant. With two decades of entrepreneurial experience including Erin Pelicano fine jewelry and an award winning brewery with her husband.

SMALL BUSINESS ADVOCACY

Sharing the voices of small business. As part of a Leaders Network, Erin has been invited multiple times to speak on Capitol Hill regarding Small Business Issues. Advocacy in action.

REALIST

Strategic mind of an engineer, with real and practical entrepreneurial experience. A background across industries in the e-commerce, retail, service and wellness space.

RESILIENCE

Engineer turned Brand Owner + Small Business Consultant. With two decades of entrepreneurial experience including Erin Pelicano fine jewelry and an award winning brewery with her husband.

SMALL BUSINESS ADVOCACY

Sharing the voices of small business. As part of a Leaders Network, Erin has been invited multiple times to speak on Capitol Hill regarding Small Business Issues. Advocacy in action.

 REALIST

Strategic mind of an engineer, with real and practical entrepreneurial experience. A background across industries in the e-commerce, retail, service and wellness space.

FEATURED IN

A LIFE OF RESILIENCE

 

If I'm honest, my life has felt like a continuous exercise in resilience.  But I think that's true for everyone, part of our human experience.  

It's the building resilience and moving forward that matters.

In my career and personal life, learning to adapt has been crucial.  I'm a Mom of 3 (that alone teaches resilience), I lost my only sibling, I pivoted from an engineering career into entrepreneurship and small business consulting. I've taken my brand through covid and cancer. I've had surprising people try to derail me. I've taken small business concerns to the committee rooms of the US Congress.

Mostly I've met amazing business owners  with a constant positive influence. I'm here to share my expertise and experience with you.

 

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