HERE TO HELP
The Truth Is Running a small business is challenging. Entrepreneurs at heart agree, it's worth the challenge!
The Venture Project empowers entrepreneurs to pivot, launch & grow your brand by providing proven strategies, experience, and resources.
We are Champions of Small Business. Advocating for small business support & success - the heart and soul of our communities.
THE FOUNDER ERIN PELICANO
I’m an actual entrepreneur. I don’t just play one on the internet.
From an early age, I've had the heart of an entrepreneur (a love for creating + a very independent mind), combined with a family legacy of hard working, dream following, small business owners. Destined to pursue my love for business and entrepreneurial success for close to two decades.
The Engineer turned Designer
My great nerdy love for numbers led me into an engineering career after earning a degree in Engineering from the University of Maryland. The time came for a pivot in 2011. My love for design & numbers led me to launch my successful brand Erin Pelicano Fine Jewelry.
In 2017 I was invited to the first of many speaking events to share my experience on successful small business strategies. My passion is guiding success in small business, from a professional ready to pivot to your brand, to an established business ready to grow. I enjoy every unique story.
In 2020 my voice was welcomed into a small business leaders group, and in 2022 I was asked to meet in the US Senate Committee on Small Business & Entrepreneurship. In that room I was reminded the actual voices of small businesses need to be heard. The work continues.
I live by a philosophy of Love, Laughter & Loyalty. I've put in years of blood, sweat, tears + love, passion, and drive to discover small business perspectives that work. Discovering how to navigate motherhood, health challenges, and career pivots while pursuing work I love. I believe facts and numbers make the best guides - plus learning to listen to your gut will change the trajectory of your life.
Where You've Seen Us
free weekly guide
Get actionable brand advice delivered to your inbox.
Building a Profitable Brand is a marathon, not a sprint. THE LIST will guide you with weekly tips & resources.